There, Seydou Keïta learns the secrets of the trade and soon realises that there was an enormous demand for individual pictures. This drives him to open his own studio in 1948. Up until then, whites had had a lot of trouble convincing local population to have their pictures taken, because they were so afraid to lose their identity. With Keïta it's different: he is one of them and permits them to choose their own picture that will be left for the close family.
From then on, we see the opposite effect: people queue up to have their pictures taken. This is to become the great specialty of the malinese artist. Slowly he develops his own style, in which one finds accents of Mountaga Kouyaté's work, an intellectual that fought a bitter personal battle for the independence of Soedan. To look their best, that is the sole desire of people in front of Keïta's lens. Keïta even gives them costumes, accessories and furniture to further enhance their appearance. Men, women and children, all look perfectly elegant. If we look beyond the aesthetics of the black-and-white pictures, Seydou shows us a portrait of Malinese society in full transition.
Finally Seydou is to become the country's official photographer, and will stop working in 1977. Nevertheless, it will be many years before his work is noted at the famous "Festival of African Photography".
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